Sample
A Watchtower brief should be short enough to use.
This is the shape of the output: checked sources, one main read and a clear action.
Plain answer: Give us your company. We track the market around it: competitors, pricing, launches, SEO, AI search, reviews, Reddit and macro pressure. Then we send one short weekly brief.
Sample format: important changes, source links and suggested actions.
Main read
Rival moved annual savings above the fold.
- Why you care
- Buyers may start asking for annual savings earlier in calls. Your monthly-first pricing now needs a clearer answer on the page.
- Recommended action
- Add one line to the pricing page explaining monthly flexibility. Keep watching annual-plan language next week.
- Also watching
- A Reddit thread on onboarding complaints is gaining replies. No response needed yet; flagged for next week.
Every edition follows this shape. Read it in two minutes, then act.
Checked
Pricing pages, release notes, homepages, reviews, Reddit threads, SEO and AI search and hiring pages.
Source links
Every claim in the brief carries its source, so you can verify before you act.
Some weeks, no action
If nothing clears the bar, the brief says so and shows what was checked. You always know nothing was missed.
Want this in your inbox?
Start small. Keep it only if the weekly brief helps you act.