Weekly brief
How to build a weekly competitor brief people read.
A useful weekly brief starts with sourced changes, then explains the commercial meaning. CompeteDesk Watchtower packages that rhythm for teams that want the outcome without running the whole process.
Plain answer: Give us your company. We track the market around it: competitors, pricing, launches, SEO, AI search, reviews, Reddit and macro pressure. Then we send one short weekly brief.
Where it fits
Use this page as the basic brief format: change, source, implication and next action. CompeteDesk runs that format for you each week.
What we watch
We look for sourceable changes, not vague noise. Weak or undated findings stay out of customer claims.
- Pricing and packaging changes
- Launches, release notes and product pages
- Reviews, Reddit and buyer language where sourceable
- SEO, AI search, macro pressure and competitor movement
What you get
You get a short weekly read: the signal, source, confidence and suggested next step. If nothing clears the bar, you get a source-check note.
Want the weekly brief?
Start small. Keep it only if the weekly brief helps you act.